Crate & Barrel
Senior Brand Content Manager // 2021–Present
Effectively leads the seasonal creative vision for the brand from idea to execution.
Concepts and executes feature ideas for all channels to build a robust content calendar.
Works alongside a digital omnichannel team to develop and capture brand videos and ensure messaging is cohesive and strategic.
Consistently optimizes social performance with fresh video concepts and copy ideas.
Leads the consistent evolution of the brand’s social voice.
Oversees and edits PR lookbook storytelling to ensure alignment with brand campaigns.
Big Wins:
Led omnichannel content vision for record-breaking collabs with Athena Calderone and Leanne Ford.
Developed and executed a content plan contributing to a double-digit increase in sales through Crate & Barrel’s in-store design services.
Domino
Contributing Editor // 2020–2021
Pitched and wrote home tours that brought the publication’s POV to life.
Authored attention-grabbing social and email copy.
Guided homeowners through photographing and styling best practices.
Collaborated with photo editors and journalists to execute editorial ideas.
Big Wins:
Discovered and authored the home tour featuring Domino’s most “liked” living room of 2020 and 2021.
Authored the brand’s first long-form home tours focused on highlighting diverse voices.
Home52
Contributing Editor // 2019–2021
Championed a focus on wheelchair accessibility and diversity through written home tours and editorialized design coverage.
Developed and successfully executed video content alongside influencers for the brand’s social channels.
Interacted with readers on the site’s open forum using the brand voice.
Big Win:
Authored Home52’s first wheelchair-friendly home tour.
Design*Sponge
Head Interiors Writer // 2014–2019
Pitched and wrote 100+ global home tours that brought the publication’s POV to life.
Led coverage of differently-abled homeowners and their accessible homes.
Assisted homeowners with styling and photographing their homes for publishing.
Represented the brand at international design events and audience talkbacks.
Conceptualized and executed Instagram Stories.
Created imagery for the website following the brand’s visual guidelines.
Big Win:
Produced five of the top 20 most “liked” home tours in Design*Sponge’s 15-year history.
DDB
Assoc. Creative Director // 2017–2020
Led the successful creative development of TV, print, email and social campaigns for State Farm, Miller Lite and Capital One that balanced the brand’s creative voice and aesthetic with business needs.
Collaborated effectively with contractors to dress sets and capture still/video assets.
Led colorists and editors during post-production to achieve stunning visual results.
Mentored interns and provided training in Adobe Creative Suite.
Big Win:
Led a nine-day TV/print shoot for State Farm highlighting small businesses.
Trisect
Sr. Art Director // 2014–2017
Established the look and feel for TV and print shoots across multiple brands.
Oversaw successful visual rebrands and created art/typography style guides for CA Living Dormitories and Cottonelle.
Led the development and maintenance of strict visual guidelines across channels in collaboration with inner-agency teams.
Big Win:
Served as the go-to art director for typography refreshes.
Translation
Art Director // 2013–2014
Effectively Led social campaigns that balanced brand voice and aesthetic with business needs for McDonald’s and Value City Furniture.
Oversaw the visual rebrand of Value City Furniture, including new typography standards and photography style.
Big Win:
Social content for Big Mac helped increase sales by 8%.
FCB
Art Director // 2011–2013
Led the art direction for the Motorola X NYC Marathon event.
Effectively managed photography retouching for OOH and print campaigns.
Successfully collaborated with cross-functional teams to produce TV shoots.
Big Win:
Achieved promotion and raise within the first year.